Essential Duties and Responsibilities:

• Assist in the development of short- and long-term strategies for assigned product line(s) in line with annual sales budget
• Proactively research product line dynamics (competition, pricing, regulations, customer needs, business trends, etc.); develop detailed knowledge and insight about each market segment; and apply this knowledge to drive short- and long-term strategies for product success
• Frequently travel with the Sales organization and assist by providing expert technical guidance, application expertise, and help facilitate customer opportunity development.
• Develop close working relationships and collaboration across the organization, both domestic and international, with key functional groups, demonstrating product line leadership
• Ability to set up run and adjust machine settings with fundamental grasp of functionality.
• Familiarity with SECON and ability to recommend available machine options.
• Partner with global headquarters on assigned product line(s) to resolve issues, share market intelligence, and champion improvements/innovation needed for the U.S. market demands.
• Assist Product Marketing Management with new product launches by taking lead and working with responsible departments to identify technical specifications, installation costs, spare parts, training, and demonstrations.
• Assist Product Marketing Management with developing promotional activities for product line(s) annual marketing plan including target market campaigns, promotional activities, trade shows, advertising campaigns, new product introductions, brochures, data sheets, training materials, etc.
• Assist Product Marketing Management in developing and executing tools and programs to assist sales in effective selling of product line(s) to reach new customers.
• Help Product Marketing Management, procurement and Manufacturing establish inventory for an effective stock machine program.
• Assist Product Marketing Management with tradeshow equipment by generating opportunity in CRM, specifying equipment and configurations, obtain quote and submit for fulfilment.  Participate in FAT and participate in demonstrations as required to support the Sales organization.
• Assist Product Marketing Management with technical accuracy of communications (articles, white papers, etc.) as part of a global marketing communication.
• Collaborate with Engineering to help ensure product line is compliant with regulatory guidelines.
• Support customer visits at the Kansas City or Regional Innovation Centers in collaboration with Sales.
• Collaborate with Application Engineering to share knowledge on a regular basis.
• Manage business expenses with focus on cost containment and submit expense reports in a timely manner.
• Perform other tasks as needed in support of internal and external customers