Looking great all around with full wrap labelling

Design a wide range of packages and increase their appeal at POS with full wrap labelling. With full wrap labelling, often referred to as D labelling or sleeve-style labelling, a label is wrapped around four sides of a pack, as with a banderole.



MULTIVAC full wrap labelling for your best results

Full wrap labelling solutions stand out clearly from other types of labelling on the shelf.

The right labelling solution for every type of pack

Whatever packaging you want to label, full wrap labelling solutions are designed very flexibly for a wide range of pack shapes and materials. Labelling has an essential role in product awareness, whether it is skin packs with unprinted upper webs, MAP thermoformed packs, or trays with a wide variety of shapes. In the case of hinged blisters or clamshell trays, the label prevents the pack from unintentionally springing open, ensuring the product's integrity is preserved. As a result, they consistently achieve an optimum result, which stands out attractively at the point of sale.


Wide range of label shapes

In the case of self-adhesive labels, almost all shapes are possible since the backing paper holds them during the labelling process. Whether cut-outs or curves, you can flexibly and harmoniously adapt your labels to your products and packs. Even a 360° wrap-around and overlapping ends of labels can be achieved.

Large selection of materials

In contrast to conventional labelling solutions, the self-adhesive labels offer one significant benefit: they can select a wide range of materials since the backing paper is stabilized. Sustainability is also ensured: the leading manufacturers of self-adhesive labels have set up comprehensive recycling programs for disposing of the carrier materials.

MULTIVAC full wrap labelling

Large selection of materials

In contrast to conventional labelling solutions, the self-adhesive labels offer one significant benefit: they can select a wide range of materials since the backing paper is stabilized. Sustainability is also ensured: the leading manufacturers of self-adhesive labels have set up comprehensive recycling programs for disposing of the carrier materials.

Lots of space for communication with a clear view of your product

Full wrap labels offer an advantage of this benefit and a large area for information on the product. You can also select transparent labels to present the product in the pack. And since food packs are frequently stacked on supermarket shelves, full wrap labelling increases visibility on the shelf since the label also runs over the side of the package.

Versatile configuration

Full wrap labels are versatile in their configuration: they offer additional functions and increase user-friendliness in addition to their numerous options to differentiate your packaged products at the point of sale.

Easy opening

Adhesive-free areas and perforations make removing the label and opening the pack simple.

Anti-tampering protection

Full wrap labels can also provide anti-tampering protection since the consumer would immediately recognize a pack that had been tampered with or had already opened.

Area for additional information

Additional information for the user such as recipes, cooking tips, and advertising material can be placed on the back of the label.

Full Wrap Labelling

Advantages over other solutions

Full wrap labelling offers many benefits over other types of labelling, such as card sleeves and linerless labels. Not only do they sit firmly on packaging so they do not slip around, but they also do not offer fraudsters the opportunity to exchange the label of an expensive product for a cheaper one.

  • Flexibility - a wide range of shapes and materials are possible with self-adhesive labels since the backing paper holds them.
  • Cost-effectiveness - thanks to the low grammage of the label material, the number of labels per roll can be up to 30 percent higher than with linerless materials. This results in fewer roll changes during production and, therefore, less downtime.
  • Efficiency - running materials on linerless labelling systems causes increased cleaning work. Adhesive or silicone residue forms on the knives, meaning they must be cleaned frequently. The machine running time is therefore reduced significantly. All of this is not required with full wrap labels.


MULTIVAC labelling applications

Full wrap labelling for maximum appeal

Full wrap labels enclose all four sides like a banderole, offering you a wide range of competitive advantages over other labelling solutions. They enable a lot of space for information, can be freely designed and increase the appeal of packages on the supermarket shelf. 


L 310 Full Wrap Labeller

The MULTIVAC L 310 full wrap labeller encloses all four sides of a pack - and creates extremely attractive packs with labels like a banderole.

  • Fully automated labelling
  • Very high labelling speeds
  • Maximum precision in label positioning
  • Precise guidance of packs
  • Label backing strip width of up to 500 mm


Conveyor belt labellers for line integration

MULTIVAC conveyor belt labellers are designed for flexible labelling of pots, bottles, cartons, film pouches, thermoformed packs and trays.

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