Fresh food products, together with quality, convenience, and sustainability, are of increasing importance in the everyday lives of consumers. Koninklijke Vezet has developed into a fruit and vegetable specialist, which meets all these requirements. Companies which want to survive in the growing but very challenging fresh food market must also guarantee fast deliveries and the right packaging. Labelling is also an important part of the packaging procedure: labels not only have an effect on the appearance of the packs, they also contain important information for consumer protection.